The Sponsors

The biggest brands supporting new guitar talent from around the world.

We couldn't do this without our sponsors. Guitar Idol wishes to thank these amazing brands for their ongoing support, and the fantastic prizes they have donated to the competition.

Laney

Lyndon Laney began making amplifiers for friends and fellow musicians in the mid-1960s. As a bass player on the scene in the UK’s Birmingham & Black Country area, it was a vibrant time for music. Sometime member of “The Band of Joy” with John Bonham on drums and Robert Plant on vocals, Lyndon Laney decided his own true talents lay in amp construction. Using his father’s garden shed, Lyndon sought to design and build amplifiers with key “tonal” characteristics that were unheard of at the time.

The Company was officially incorporated in September 1967 and popularity for the products began to grow. Laney’s signature tone, performance and value helped set Laney apart from competitors. The products were highly sought after and used by numerous local musicians, most notably Tony Iommi of Black Sabbath, who first used Laney for the recording of their seminal first release “Black Sabbath” launched on Feb 13th, 1970. This album defined the new sound of Heavy Metal and Tony remains with Laney to this day.

Since 1967, Laney Amplification has gone from strength to strength, working with a great many globally renowned musicians and with a sales network in over 80 countries. Laney also remains a family business with music-making at its heart: Whilst retired from day to day duties, Lyndon stays on as Chairman and to his immense pride, his son James Laney is CEO for the Group.

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Vigier

The electric guitar and bass market is a particularly traditional and conservative environment. It seems that the marketing division of some brands tends to take precedence over research and development. Vigier does not fall into this category.

For Patrice Vigier nothing is ever perfect. Nothing is ever complete or final. Since he started building guitars, Patrice has never stopped looking for and inventing technological solutions to problems facing musicians.Technology is not an end to itself, though. We see it as a way to overcome mechanical problems in order to allow musicians to focus solely on music.

Technology for musicality. The ease of playing a guitar, is primarily a story of pedigree. 30 years of research have enabled us to find the original technical solutions to offer what we think are the best instruments in the world.

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Elixir

Elixir Strings was born in 1995. Although we were working with guitar strings already, they weren’t anywhere near a guitar. Instead, we were using them as convenient test subjects in our attempt to develop a better variety of push-pull cable. As part of this work, our research team was coating the strings with polytetrafluoroethylene, which you can just call PTFE in order to save some breath for your next show. The coated strings worked quite well as cables, but they sounded terrible as guitar strings. (Picture a guitar strung with day-old spaghetti.) Still, the mere idea got a couple of guitarists among us thinking… 

Since then we’ve refined our ideas and today provide various combinations of original POLYWEB® Coating and ultra-thin NANOWEB® Coating strings for acoustic and electric guitar, bass, mandolin, and banjo. Each produces a different tone “flavor,” but all are variations of the same basic idea: a microscopically thin, advanced polymer tube that surrounds the string to protect it from corrosion and dirt without making any contact whatsoever with the critical area between the windings where the "critical zone of tone" is found and each perfect note is born.

For these and many other reasons, Elixir Strings have struck a serious chord with musicians around the world. Whether you’re playing for yourself or for an arena packed with fans, players report their tone lasts longer than any other string, uncoated or coated. This means you buy fewer sets of strings, change them less often, and trust that your guitar is ready to go when you are.

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Ibanez

A Short History Of A Company With A Long History
If you wanted a total history of Ibanez you´d have go back to 1908 when a company named Hoshino began as a sheet music store and later music products distributor in Nagoya Japan.

If you wanted a little less completeness than that you´d go back about forty-five when Hoshino began distributing a Spanish guitar named Ibanez. Or perhaps you´d simply go to the Mid 60´s when Hoshino, who by that time had purchased the rights to the Ibanez name, began shipping incredibly funky looking guitars to the United States, many of which were actually sold in department stores

As well known for its jazz guitars as it is for rock, Ibanez has an impressive line of jazz boxes including the aforementioned George Benson models, two Pat Metheny models, and most recently, the new John Scofield signature semi-acoustic.

One final note...Ibanez is also one of the top selling bass companies in the world (in many places the top selling bass). Ibanez first drew attention in the 70´s and 80´s with its neck-thru Musician basses with active electronics. Today, Ibanez offers the huge number of 4, 5, and 6 basses in the Soundgear as well as the basses of the future, the luthite-bodied Ergodynes.

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IK Multimedia

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